Case study
Case study

24 ICE

An investment in innovation results in a long-term collaboration between 24 ICE and DaklaPack.

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The successful partnership of 24 ICE and DaklaPack

DaklaPack is part of the most essential part of our company. The production process at DaklaPack results in our very existence." - 24 ICE

The frozen cocktail sensations of 24 ICE, with their unique composition, offer refreshment at festivals, on rooftop terraces, and in living rooms. It’s a special product, one that DaklaPack is proud to be a part of. Without the right packaging, this flavorful revolution wouldn't be possible. As a partner of 24 ICE, we annually produce millions of these refreshing cocktail ice pops (with or without 5% alcohol). Our tailor-made packaging is produced on our specially developed six-lane stick pack machine and plays a crucial role in the production process of 24 ICE. We spoke with Nick van Kampen, co-founder of 24 ICE, about this role and the history of the partnership.

Back in 2014, when the founders of 24 ICE had a unique idea, they wanted to combine ice pops with real cocktails into one alcoholic ice pop. They quickly discovered that this process wasn't as straightforward as they had hoped. Due to the low freezing point of alcohol and the complexity of selling frozen products, they needed to find a different solution. Fortunately, they soon found the answer: selling the ice pops outside of the freezer section! With this challenge, the 24 ICE team approached DaklaPack.

Not a Standard Packaging Solution

At DaklaPack, we were immediately enthusiastic about this innovative idea, and from that enthusiasm, we assembled a team to support 24 ICE.

The alcoholic liquid needed to be packaged in a user-friendly foil packaging. However, complications arose during the testing phase. Filling the packages with the machines available at the time was relatively slow, and the final packaging wasn’t very user-friendly. DaklaPack found the solution in a significant investment. They developed a new stick pack machine that could facilitate the entire production process and give 24 ICE the opportunity they deserved.

"People underestimate our product, but DaklaPack does not." - 24 ICE

    The success of 24 ICE

    They seized that opportunity with both hands, and with success. The cocktail ice pops proved to be an immediate hit at the first festivals and events where they were sold. Hot summers filled with hard work led to even greater ambitions. A switch to the retail sector was an ambitious but logical next step.

    And so it happened. Through the webshop, liquor stores, supermarkets, and delicatessens, 24ICE ice pops found their way into the hearts (and mouths) of cocktail and ice cream lovers around the world. And those ambitions? They are far from over. The goal of 24 ICE is to conquer the global market, and DaklaPack, as a proud partner, fully supports this.

    "In 2018, we were really ready. The packaging was developed, the displays looked good, we had done enough testing, and we even dared to go international for the first time." - 24 ICE

    The Six-Lane Stickpack Machine

    Part of the success of 24 ICE is due to the stickpack machine developed specifically for them. With the arrival of the six-lane stickpack machine, production capacity significantly increased, allowing for up to 100,000 sticks per shift. This innovative machine is not only capable of filling ice pops but can also handle liquids, powders, and tablets. Think of sauces, protein powder, sports gels, and syrups.

    What makes the machine special for 24ICE is the stickpack design where the length-seal is placed on the side of the stick. This design offers several advantages, including easy opening of the packaging by the consumer. Many standard stickpacks are frustrating to open, but this problem has been solved with the unique design of 24 ICE and the capabilities of the stickpack machine.

    With this custom-made stickpack machine, DaklaPack has not only made the production of 24ICE's cocktail ice pops possible, but other customers can also benefit from the versatility and efficiency of this machine. The machine was developed with user-friendliness and quality in mind, making it a valuable addition to our production line.

     

      Are you looking for a packaging partner?

      Are you looking for a packaging partner that can take your product to the next level? At DaklaPack, we're here to help. Whether it's filling your products with our filling services or finding the perfect packaging that suits your brand, we think outside the box and offer innovative solutions.

       

      Just like in our successful collaboration with 24ICE. Within six months of our first meeting, the machine was ready, and we were up and running. Together, we’ve demonstrated our ability to think outside the box and create unique solutions.

       

      At DaklaPack, we strive for functional, high-quality, innovative, and stylish packaging. Our specialists are happy to advise you. Contact us and discover how we can bring your ideas to life.

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