Dit is Dressing
Dit is Dressing chooses innovative mono-material spoutbags
From local product to nationwide distribution with DaklaPack
In 2003, Restaurant De Heerlijckheid in Sleeuwijk introduced a creamy, slightly sweet dressing designed to complement their carpaccio dish. Its unique flavor quickly gained popularity, proving to be versatile beyond the restaurant. Over time, demand for the dressing grew beyond the bistro. By 2014, it was being sold through a local greengrocer, eventually achieving steady sales in 20 supermarkets.
During the COVID-19 pandemic, an opportunity arose: a major supermarket chain expressed interest in offering the sweet vegetable dressing on a larger scale. As a result, the number of retail locations increased to 60. In 2022, the family business decided to further professionalize and make the product available nationwide. With a rebrand to "Dit is Dressing," they strengthened their identity and introduced a more practical and recognizable packaging.
A new packaging solution for supermarkets
After years of selling their product in screw-cap bottles, Dit is Dressing opted for a mono-material pouch with a spout. This innovative solution offers multiple benefits: precise dosing, reduced waste and improved hygiene. The compact pouch reduces transport costs and requires less storage space. Since September 2023, the dressing has been available in this eye-catching new packaging in various supermarkets. Remarkably, the dressing is still made in-house every Saturday.
Martijn Knoop, Manager at Dit is Dressing, shared: “DaklaPack provided valuable input on the design and sizing. We tested several packaging options and different cap colors to perfect the final look. We’re particularly impressed by their flexibility and problem-solving approach. Just before the launch, we discovered the packaging wasn’t sturdy enough. This was stressful, but we trusted DaklaPack to resolve it - and within weeks, we had improved packaging ready to go.”
Scaling up and looking ahead
Dit is Dressing is excited about further expanding the reach of its sweet vegetable dressing and flavorful aioli. They’re brimming with ideas, eager to seize new opportunities and committed to continuous development. Recently, they updated their packaging to enhance information for consumers. The family business is also exploring new, tasty products and innovative packaging options, such as sachets for different applications.
Tim Gilsing, Account Manager Laminated at DaklaPack, remarked: “At DaklaPack, we work with a wide variety of clients across different industries and sizes. Supporting a close-knit family business like Dit is Dressing and helping them grow with our expertise is incredibly rewarding. The dressing’s evolution into a standalone product is inspiring, and there’s so much potential for further scaling. We’re proud to grow alongside them in this unique journey. Of course, we’ve also tasted the dressing and aioli ourselves - we’re big fans!”
Partnering on innovative packaging solutions
DaklaPack offers more than just custom packaging. Our comprehensive approach, from product development to storage and distribution, supports businesses like Dit is Dressing at every stage of their growth. Looking to elevate your product with an innovative and sustainable packaging solution? Get in touch with us to discover how we can bring your vision to life.
